Cover for How Brands Grow - What Marketers Don't Know

How Brands Grow - What Marketers Don't Know

Byron Sharp

Summary

In the evolving landscape of marketing, understanding the true drivers of brand growth is essential for professionals seeking sustainable success. Byron Sharp's work challenges conventional marketing wisdom, offering evidence-based insights into how brands actually grow rather than how marketers often believe they do. The book presents a fresh perspective grounded in empirical data, encouraging marketers to rethink strategies centered on loyalty and segmentation in favor of broader market reach and mental availability.

  • Brand growth is primarily driven by increasing market penetration, not just customer loyalty.
  • Most brands grow by acquiring more light and...

    Full summary available for members.

    Log in or create a free account to view.