In today's competitive B2B technology landscape, technical sales roles have become pivotal to driving customer value and closing complex deals. Chris White's The Six Habits of Highly Effective Sales Engineers sheds light on the unique blend of technical expertise and interpersonal acumen required of sales engineers. Drawing on both practical experience and industry best practices, White distills the core behaviors and mindsets that distinguish top-performing sales engineers from their peers. The book offers actionable insights for those looking to elevate their influence, build stronger customer relationships, and contribute meaningfully to the sales process.

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