Besser als der Zufall - "Jobs to Be Done" – die Strategie für erfolgreiche Innovation

Innovation often appears to be the result of luck or flashes of creative genius, but in reality, it can be systematically pursued and understood. In "Besser als der Zufall – 'Jobs to Be Done' – die Strategie für erfolgreiche Innovation", Clayton M. Christensen and his co-authors offer a pioneering framework that helps organizations demystify the process of innovation. By shifting focus from products and features to the underlying 'jobs' customers are trying to accomplish, the book presents a robust methodology to design, market, and deliver offerings that genuinely resonate with people's needs. This approach, known as Jobs to...