Innovation often appears to be the result of luck or flashes of creative genius, but in reality, it can be systematically pursued and understood. In "Besser als der Zufall – 'Jobs to Be Done' – die Strategie für erfolgreiche Innovation", Clayton M. Christensen and his co-authors offer a pioneering framework that helps organizations demystify the process of innovation. By shifting focus from products and features to the underlying 'jobs' customers are trying to accomplish, the book presents a robust methodology to design, market, and deliver offerings that genuinely resonate with people's needs. This approach, known as Jobs to...