To Sell Is Human - The Surprising Truth About Persuading, Convincing, and Influencing Others

by Daniel H. Pink

Cover for To Sell Is Human - The Surprising Truth About Persuading, Convincing, and Influencing Others

Book Summary

In the modern world, selling is no longer confined to the realm of professional salespeople. Daniel H. Pink’s work unpacks the notion that everyone is now engaged in some form of persuasion or influence, whether they realize it or not. The book draws on a mix of social science, real-world examples, and actionable strategies to demonstrate how the art of selling has evolved and why understanding its principles is essential for personal and professional success.

  • Everyone is a salesperson—regardless of official job title, most people spend a significant part of their...

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