The Martech Handbook - Build a Technology Stack to Attract and Retain Customers

In an era where digital transformation dictates business success, understanding and leveraging marketing technology (Martech) has become indispensable. This book guides readers through the intricate process of constructing a tailored Martech stack that not only draws customers in but also fosters lasting relationships. Darrell Alfonso provides a pragmatic framework to navigate the overwhelming array of tools, emphasizing strategic alignment, integration, and continuous evolution.

• Martech is a critical enabler for customer acquisition and retention in modern marketing landscapes.
• Building a technology stack requires strategic alignment with business goals and customer needs rather than just adopting trendy...

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