First published in 1963, David Ogilvy’s influential book offers a candid, practical, and often witty exploration of the world of advertising from the perspective of one of its most iconic figures. Drawing on his personal experiences and professional philosophy, Ogilvy provides a blueprint for effective advertising, agency management, and business leadership. The book remains a touchstone for those seeking to understand the principles behind impactful marketing campaigns and the enduring art of persuasion.

• Advertising must sell products; creativity alone is not enough.
• Headlines are critical: five times as many people read...
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