In the evolving landscape of marketing, the role of Marketing Operations has emerged as a critical bridge between strategy and execution. This book delves into how professionals in Marketing Operations can transcend traditional support roles and claim strategic influence within their organizations. By exploring the transformative power of aligning marketing processes, technology, and data, it offers a comprehensive guide for practitioners aiming to secure a seat at the executive table.

• Marketing Operations is a strategic function that extends beyond administrative tasks to become a driver of organizational growth.
• Aligning technology and data with business objectives...
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