In the realm of design, functionality has long been considered paramount, but Don Norman challenges this notion by emphasizing the profound role of emotion in shaping our interactions with everyday objects. His exploration reveals how emotional responses to design significantly influence usability, satisfaction, and even the perceived value of products.

• Emotional responses are integral to design: People form immediate feelings about products, which affect their overall experience beyond mere functionality.
• Three levels of design: Visceral (appearance), Behavioral (performance), and Reflective (meaning and personal significance) jointly shape user experience.
• Visceral design captures attention: The immediate aesthetic...
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