Innovation is often perceived as the domain of a select few, but Duncan Wardle's work seeks to challenge this notion, arguing that creativity is a universal human trait waiting to be rekindled. By presenting a series of practical 'recipes,' this book encourages readers to tap into their innate imaginative abilities, providing accessible frameworks and exercises designed to foster creative thinking within both individuals and organizations. Through actionable insights and engaging anecdotes, Wardle demystifies the innovation process, aiming to make it less intimidating and more integral to everyday problem-solving and growth.

• Creativity is...
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