Cover for Design is Storytelling

Design is Storytelling

Ellen Lupton

Summary

Design is not merely the art of arranging elements on a page or screen; it is a process steeped in narrative, emotion, and engagement. In her influential work, Ellen Lupton explores how storytelling principles can transform design from a functional discipline into a vibrant, user-centered craft. By drawing parallels between narrative structures and visual communication, she guides readers to see design as a sequence of experiences that unfold over time, shaping how people perceive, interact with, and remember the products and environments around them.

  • Storytelling provides designers with a framework to create more...

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