Zone to Win - Organizing to Compete in an Age of Disruption

by Geoffrey A. Moore

Cover for Zone to Win - Organizing to Compete in an Age of Disruption

Book Summary

In a business landscape constantly shaped by technological advancement and market upheavals, companies must continually reinvent themselves to avoid obsolescence. Geoffrey A. Moore, renowned for his work on innovation adoption, presents a compelling framework for large organizations seeking to not only survive but thrive in an age of disruption. The insights in his book guide leaders through the structural and cultural changes necessary to compete at the cutting edge, emphasizing the need for organizations to balance sustaining their core business with investing in future breakthroughs.

  • Organizations must intentionally structure themselves to address...

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