Language is never neutral, and the way issues are framed can profoundly shape public opinion and political outcomes. In "Don't Think of an Elephant! - Know Your Values and Frame the Debate," linguist George Lakoff explores how metaphors, narratives, and values-driven communication influence not just what people think, but how they think. Drawing from cognitive science, he demonstrates that effective persuasion is rooted in understanding mental frames and activating the right values, a lesson relevant for anyone seeking to communicate persuasively in politics, business, or daily life.

• Framing determines perception: The language...
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