Leading Digital - Turning Technology into Business Transformation

In a rapidly evolving digital landscape, organizations face the challenge and opportunity of leveraging technology not just for incremental improvements but for comprehensive transformation. The authors—George Westerman, Didier Bonnet, and Andrew McAfee—delve into how established companies can harness digital tools to redefine their operations, customer engagement, and business models, ensuring long-term relevance and competitive advantage. Drawing upon extensive research and real-world case studies, the book offers a roadmap for leaders aiming to navigate the complexities of digital transformation with clarity and purpose.

• Digital mastery is a blend of strong digital capabilities and...

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