In an age where decisions often demand rapid responses, the ability to think quickly and intuitively has become a subject of profound interest. The book explores the fascinating mechanisms behind how humans can make snap judgments that are often as accurate as those made cautiously and deliberately. It delves into the power and pitfalls of our subconscious mind, revealing how much information is processed beneath conscious awareness, influencing our perceptions and choices in ways we rarely notice.

• Thin-slicing: Humans can extract meaningful patterns from very limited information.
• Rapid cognition: Instantaneous judgments can be as reliable as long,...
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