Malcolm Gladwell's analysis centers on how small, seemingly insignificant factors can create a dramatic shift in social behavior, trends, and ideas, a phenomenon he terms the "tipping point." This concept explains how incremental changes accumulate until they reach a critical threshold, triggering a rapid and widespread transformation. Gladwell breaks down the mechanics behind this process by exploring the roles individuals, networks, and context play in igniting these pivotal moments.

• The Law of the Few: A small number of people, categorized as Connectors, Mavens, and Salesmen, have disproportionate influence in spreading ideas and behaviors.
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