In the dynamic world of branding and innovation, understanding the emotional connection between a product and its audience is crucial. The book explores how creative leadership, when combined with empathy and storytelling, can transform not only a brand but an entire culture. Drawing from decades of experience at Nike, the author provides a compelling framework for leading with emotion at the core of design and decision-making processes.

• Emotional storytelling drives brand loyalty: Crafting narratives that resonate on a personal level creates lasting consumer relationships.
• Leadership requires vulnerability and authenticity: Effective leaders who embrace their humanity...
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