In an era where entrepreneurship is celebrated as the cornerstone of innovation and economic growth, The Art of the Start 2.0 by Guy Kawasaki emerges as a definitive guide for anyone embarking on the journey of starting something new. Whether launching a startup, initiating a project, or driving change within an organization, Kawasaki distills decades of experience into practical advice that blends inspiration with actionable strategies.

• Start with a compelling meaning: Successful ventures begin not just with a product or service, but with a clear purpose that resonates deeply with both founders and customers.
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