The Art of the Start 2.0 - The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

In an era where entrepreneurship is celebrated as the cornerstone of innovation and economic growth, The Art of the Start 2.0 by Guy Kawasaki emerges as a definitive guide for anyone embarking on the journey of starting something new. Whether launching a startup, initiating a project, or driving change within an organization, Kawasaki distills decades of experience into practical advice that blends inspiration with actionable strategies.

• Start with a compelling meaning: Successful ventures begin not just with a product or service, but with a clear purpose that resonates deeply with both founders and customers.

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