Building Successful Partner Channels - Channel Development & Management in the Software Industry

Key Facts and Insights from "Building Successful Partner Channels"

1. The book emphasizes the importance of building and managing effective partner channels as a crucial strategy for software companies.
2. The author, Hans Peter Bech, highlights the need for software companies to align their business model with their channel strategy.
3. Proper selection and recruitment of partners plays a key role in building successful partner channels.
4. The book provides valuable information on the financial aspects of channel management, including revenue sharing and pricing strategies.
5. Bech provides an in-depth understanding of the indirect sales model and how it differs from direct sales.
6. The...

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