HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)

In the dynamic landscape of contemporary business, strategic marketing remains a vital discipline for organizations seeking sustainable growth and competitive advantage. This collection, curated by Harvard Business Review, assembles ten seminal articles that collectively illuminate the principles and practices of effective marketing strategy. Including the landmark piece "Marketing Myopia" by Theodore Levitt, the anthology challenges conventional thinking and encourages marketers to adopt a broader, customer-centric perspective.

• Marketing Myopia: Theodore Levitt argues that companies often fail by focusing on products rather than customer needs, emphasizing the importance of defining business in terms of customer value.
• Strategic...

  Full summary available for members.

  Log in or create a free account to view.