Starbucks is now a global icon, but its journey from a modest Seattle coffee shop to an international powerhouse is a lesson in visionary leadership, customer obsession, and values-driven culture. In this revealing account, Howard Schultz, together with Dori Jones Yang, traces the origins and ethos of Starbucks, unraveling the guiding principles that shaped the company’s unique identity. Readers are invited to explore how authentic passion, innovation, and unwavering commitment to quality created a brand that forever altered the coffee experience and the retail landscape.

• A business built on passion can inspire...
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