Introduction to Algorithmic Marketing - Artificial Intelligence for Marketing Operations

In the rapidly evolving landscape of marketing, the integration of artificial intelligence (AI) has become a transformative force, reshaping how organizations approach customer engagement, campaign optimization, and operational efficiency. Introduction to Algorithmic Marketing - Artificial Intelligence for Marketing Operations by Ilya Katsov offers a comprehensive exploration of how AI technologies can be harnessed to revolutionize marketing strategies, providing practitioners and leaders with a roadmap to effectively implement algorithmic solutions in their operations.

• AI as a foundational tool: The book argues that AI is no longer optional but essential for modern marketing operations to remain competitive...

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