Mr. Lee's Publicity Book - A Citizen's Guide to Public Relations
Ivy Ledbetter Lee, Burton St. John III
Summary
Public relations has long been a critical component in shaping public opinion and influencing the direction of businesses, governments, and organizations. "Mr. Lee's Publicity Book - A Citizen's Guide to Public Relations" brings to light the foundational ideas of Ivy Lee, often regarded as one of the pioneers of modern PR. Co-authored with Burton St. John III, this guide explores the early principles of ethical communication, trust-building, and the strategic use of publicity to serve both organizations and the public. The book provides historic context, practical frameworks, and enduring lessons on how transparency and credibility can foster sustainable...
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