How Disruption Brought Order - The Story of a Winning Strategy in the World of Advertising

In the dynamic world of advertising, conventional wisdom often leads to stagnation, while true progress is sparked by disruption. Jean-Marie Dru’s "How Disruption Brought Order" chronicles the transformative power of disruptive thinking in shaping winning strategies for brands and agencies alike. By examining real-world campaigns and the evolution of the industry, Dru articulates how breaking away from established norms can create order, clarity, and remarkable results in a highly competitive landscape.

• Disruption is a methodical process for challenging established industry conventions and creating new strategic platforms.
• Order can emerge from chaos...

  Full summary available for members.

  Log in or create a free account to view.