Selling the Wheel - Choosing the Best Way to Sell For You, Your Company, and Your Customers

In a rapidly evolving business landscape, organizations need to adapt their sales approaches to match both the maturity of their products and the changing expectations of their customers. "Selling the Wheel" by Jeff Cox and Howard Stevens explores this concept through an allegorical journey, illustrating how different sales strategies become effective at various stages of a product's lifecycle. The book provides readers with actionable insights on how to align sales tactics with the specific needs of their company, product, and clientele, ensuring sustained growth and competitive advantage.

• Sales strategies must evolve with...

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