Marketing to Gen Z - The Rules for Reaching This Vast--and Very Different--Generation of Influencers

In an era defined by rapid technological advancements and shifting cultural paradigms, understanding Generation Z is crucial for marketers aiming to build authentic connections with this influential demographic. This generation, born roughly between the mid-1990s and early 2010s, wields significant purchasing power and shapes trends across industries. The book unpacks the unique traits, preferences, and values of Gen Z, providing a strategic framework for brands to engage meaningfully.

• Gen Z is digitally native—having grown up with smartphones, social media, and instant access to information, their media consumption habits differ fundamentally from previous generations.
• Authenticity and...

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