In the realm of business, few achievements are as prized as the ability to consistently bring in new clients and generate revenue—the art of "rainmaking." Jeffrey J Fox's book delves into the mindset, habits, and strategies of top performers who excel at this crucial skill. By demystifying what it means to be a rainmaker, Fox provides a practical playbook for professionals eager to boost their sales effectiveness and become indispensable to their organizations.

• Rainmakers focus relentlessly on customers, understanding their needs and creating real value.
• Success in sales is less about charisma...
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