The End of Bias - How We Change Our Minds

Unconscious bias shapes decisions, interactions, and opportunities in every sphere of modern life, often in subtle but powerful ways. In her book, Jessica Nordell meticulously explores how bias manifests, why it persists even among well-intentioned individuals, and—most crucially—what it takes to overcome it. Drawing from scientific research, real-world case studies, and interviews with experts and practitioners, Nordell examines the roots of bias in the human mind and provides evidence-based strategies for meaningful change. Her work is both a diagnosis of a pervasive social challenge and a roadmap for individuals, organizations, and societies seeking to create more equitable environments.