In the rapidly evolving domain of technology sales, the role of the sales engineer stands out as a linchpin between complex products and discerning clients. "Mastering Technical Sales - The Sales Engineer's Handbook" by John Care and Aron Bohlig offers a blueprint for excelling in this multifaceted profession. Drawing from practical experience and industry insights, the book addresses the unique challenges and essential techniques required for technical sales success, providing both strategic frameworks and actionable tools tailored for pre-sales engineers, solution consultants, and anyone bridging the gap between technology and customers.

• Sales...
  Full summary available for members

  Our members get access to comprehensive book summaries, key insights, and practical applications.

  Log in or Create a free account