John Whitmore’s work on coaching has transformed the way leaders and organizations approach performance improvement. This book serves as a comprehensive guide to understanding and applying coaching principles that drive sustainable growth and development. It emphasizes the importance of unlocking potential through effective dialogue, self-awareness, and a supportive relationship between coach and coachee.

• Coaching is about unlocking potential, not teaching or giving solutions. The coach facilitates self-discovery and empowers the individual to find their own answers.
• The GROW model (Goal, Reality, Options, Will) is a central framework for structuring coaching conversations. It guides the process...
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