In today’s fast-paced world, understanding why certain products, ideas, or behaviors become popular while others fade into obscurity is essential for marketers, entrepreneurs, and communicators alike. This book delves into the science behind social transmission, revealing the underlying principles that make information "contagious" and explaining how to craft messages and products that naturally spread among people.

• Social Currency: People share things that make them look good or enhance their status within their social circles.
• Triggers: Everyday environmental cues can prompt people to think about related products or ideas, stimulating word-of-mouth.
• Emotion: Content that evokes high-arousal...
  Full summary available for members

  Our members get access to comprehensive book summaries, key insights, and practical applications.

  Log in or Create a free account