In a world where personal identity and professional reputation intertwine more than ever, the ability to craft a compelling personal brand is an essential skill. Jürgen Salenbacher’s work delves into the art and strategy of personal branding with a creative lens, challenging readers to rethink how they present themselves and anticipate their future trajectory. This book serves as a guide to not only establishing a distinctive personal narrative but also to continuously evolving that narrative in alignment with one's aspirations and market dynamics.

• Personal branding as an ongoing strategy: It is not a one-time effort...
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