In the crowded landscape of product development and user experience, the quest to create truly engaging and empowering products is paramount. This book delves deep into a transformative approach that shifts the focus from simply designing features to cultivating users who feel skilled, confident, and enthusiastic. By prioritizing the empowerment of users, the work challenges traditional paradigms and offers actionable strategies to foster loyalty, satisfaction, and meaningful engagement.

• Empowerment Over Feature Focus: The core hypothesis is that users become loyal and enthusiastic when they are made to feel awesome, not just when products have...
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