In the realm of web usability, simplicity reigns supreme. The principles laid out in this book emphasize the importance of intuitive design that requires minimal effort from users to navigate and understand. The core philosophy revolves around reducing cognitive load so users can achieve their goals effortlessly, enhancing overall satisfaction and effectiveness.

• Clarity over cleverness: Interfaces should prioritize straightforwardness, avoiding unnecessary complexity that confuses users.
• Scanning rather than reading: Users tend to scan pages instead of reading word-for-word, so designs must accommodate quick visual comprehension.
• Conventions are allies: Familiar layouts and elements...
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