In today’s fast-evolving markets, sustainable growth depends less on internal ambition and more on a relentless focus on the customer. Laura Patterson’s work lays out a comprehensive blueprint for businesses seeking to accelerate their market trajectory by placing the customer at the heart of every decision. Through evidence-based strategies and actionable frameworks, the book details how organizations can realign their processes, culture, and measurement systems to foster lasting, customer-driven growth.

• Adopting a customer-centric mindset is essential for sustained market growth.
• Organizations must develop a clear, unified vision anchored in customer value.
• Success depends...
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