Laurie E. Gries’s exploration in this volume offers a compelling reconceptualization of how images—especially iconic ones—shape, move through, and influence public discourse. By blending rhetorical theory with digital media studies, the book examines how visual artifacts persist, transform, and accumulate meaning as they circulate in contemporary culture. Gries advocates a more dynamic, process-oriented approach to visual rhetoric, drawing on case studies to illustrate how meaning is never fixed, but continually renegotiated as images migrate across platforms and contexts.

• Visual rhetoric is an ongoing, distributed process rather than a static, one-time event.
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