Hey, Whipple, Squeeze This - The Classic Guide to Creating Great Ads

Advertising has long been a crucial force shaping how products, brands, and ideas are perceived in the public eye. Luke Sullivan’s "Hey, Whipple, Squeeze This" stands as a foundational text for anyone aspiring to craft persuasive, memorable, and effective advertisements. Drawing on decades of industry experience, Sullivan demystifies the creative process behind iconic campaigns and provides a witty, practical guide to surviving—and thriving—in the fast-paced world of advertising. With a blend of anecdotes, real-world examples, and actionable strategies, the book reveals what separates great ads from forgettable ones, and how creative professionals can consistently deliver messages that resonate.