In the competitive landscape of B2B startups, accelerating sales is not merely an advantage but a necessity for survival and growth. The authors, Martin Giese and Matthias Hilpert, provide a comprehensive guide tailored specifically for startups aiming to quicken their sales cycles and scale effectively. Their insights combine practical strategies with an understanding of the unique challenges startups face in the B2B domain.

• Understanding the B2B sales funnel: The book emphasizes the importance of mapping out and optimizing every stage of the sales funnel to reduce friction and shorten sales cycles.
• Leveraging data-driven decision making:...
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