Small Data - The Tiny Clues That Uncover Huge Trends

Key Insights from "Small Data"

1. **The concept of Small Data**: Unlike Big Data, which relies on huge data sets, algorithms, and predictive modeling, Small Data focuses on seemingly insignificant behavioral observations to glean insights about human behavior and trends. 2. **Consumer Observation**: Lindstrom emphasizes the importance of observing consumers in their natural habitats to truly understand their needs, wants, and desires. 3. **Emotional Connection**: The most successful brands create an emotional connection with consumers. This connection is often revealed through Small Data. 4. **The Power of Subconscious**: Many consumer decisions are made subconsciously. Small Data helps to uncover these...