In the rapidly shifting landscape of technology, achieving true product resonance demands more than cutting-edge features or robust engineering. Martina Lauchengco’s work explores how tech companies can rethink their marketing strategies to ensure their products are not just used, but truly loved by customers. Through practical frameworks and compelling anecdotes, the book offers a roadmap for product marketers, product managers, and tech leaders seeking to bridge the gap between technical achievement and market success.

• Product marketing must drive emotional connection—people buy products they feel connected to, not just those with the...
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