INSPIRED - How to Create Tech Products Customers Love
by Marty Cagan
INSPIRED - How to Create Tech Products Customers Love
by Marty Cagan
Book Summary
In the rapidly evolving world of technology, creating products that truly resonate with customers is both an art and a science. This book offers a detailed roadmap for building tech products that not only meet user needs but also inspire loyalty and delight. Through practical insights and real-world examples, it guides product teams on how to transform ideas into impactful solutions.
- Customer-Centric Product Development: Emphasizes the importance of deeply understanding customer problems before designing solutions.
- Cross-Functional Collaboration: Advocates for close cooperation between product managers, designers, and engineers to foster innovation.
- Outcome Over Output: Focuses on...
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