Cover for Transformed - Moving to the Product Operating Model

Transformed - Moving to the Product Operating Model

Marty Cagan, Lea Hickman, Chris Jones, Christian Idiodi, John Moore

Summary

In a rapidly evolving business landscape, organizations are increasingly recognizing the limitations of traditional project-based approaches to software and product development. "Transformed - Moving to the Product Operating Model" offers a detailed exploration of why and how companies must transition to a product-centric operating model to foster innovation, improve customer outcomes, and remain competitive. The authors, drawing upon decades of industry experience, guide readers through the critical mindset, structural, and leadership shifts necessary to unlock the full potential of empowered product teams.

  • Shifting from project to product thinking is essential for sustained...

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