The Brand Gap - How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview

Key Insights from "The Brand Gap"

1. Brand is not just a logo or a tagline, it is the gut feeling that people have about your product, service, or company.
2. In the modern marketplace, brands are the primary source of value for businesses. Tangible assets are no longer the main drivers of company value.
3. Brand building is not about promoting features and benefits, but about providing deep, emotional, and holistic experiences to customers.
4. There is a significant gap between business strategy and design, which businesses need to bridge to create unique and successful brands.
5. Five disciplines can help bridge this...

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