The Brand Gap - How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview

In the contemporary business environment, the concept of brand extends far beyond mere logos or visual identity. It encapsulates the entire experience and perception a customer holds about a company. This understanding is crucial for organizations seeking to align their business strategy with design effectively. The book elucidates how bridging this often overlooked gap can lead to stronger brand presence and greater market success.

• Brand as a Strategic Asset: A brand is not just a marketing tool but a vital strategic asset that shapes customer loyalty and business growth.
• The Brand Gap Defined: The disconnect...

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