In the complex and ever-evolving landscape of business, having a clear and adaptable strategy is paramount. Max McKeown's work offers a profound exploration into the principles and practices that underpin effective strategy formulation and execution. This book serves as a comprehensive guide for leaders, managers, and strategists seeking to understand not only what strategy is, but how to craft and implement it successfully in diverse organizational contexts.

• Strategy as a dynamic process: Strategy should be viewed as an evolving journey rather than a fixed plan.
• Balancing analysis with intuition: Effective strategy combines rigorous data analysis...
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