In a world where product development often risks becoming an endless cycle of feature releases devoid of strategic value, the book explores how organizations can break free from this pattern. It emphasizes the critical role of product management in aligning teams with true customer needs and business objectives to create meaningful outcomes rather than superficial outputs.

• The Build Trap Defined: Organizations fall into the build trap when they focus on shipping features rather than delivering customer value.
• Product Management as a Strategic Discipline: Product management should act as the connective tissue between business goals, user...
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