Staying Power - Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)

In a rapidly shifting global economy, companies that wish to thrive must learn to balance innovation with strategic discipline. Michael A. Cusumano’s analysis draws from the experiences of iconic firms such as Microsoft, Apple, Intel, Google, and Toyota, extracting universal lessons about endurance and adaptability. By distilling the practices of these giants, Cusumano reveals how enduring success is built not on fleeting tactics, but on foundational principles that guide organizations through uncertainty and change.

• Balance between stability and flexibility: Resilient organizations create structures that are robust yet adaptable, enabling them to respond...

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