The E-Myth Revisited - Why Most Small Businesses Don't Work and What to Do About It

Michael E. Gerber's work delves into the common pitfalls that cause small businesses to fail, emphasizing a shift in mindset and operational approach as essential to long-term success. By dissecting the myths surrounding entrepreneurship, he guides readers toward building businesses that work independently of the owner's constant involvement.

• The Entrepreneurial Myth: Most small businesses are started by technicians who assume that understanding the technical work is enough to run a successful business.
• Three Key Roles: Every business owner must balance the roles of Entrepreneur (visionary), Manager (organizer), and Technician (doer) to create sustainable growth.
• Working...

  Full summary available for members.

  Log in or create a free account to view.