In the competitive world of business, effectively presenting ideas and securing deals is a crucial skill. This book delves into a groundbreaking approach to pitching that goes beyond traditional methods by focusing on the psychological dynamics at play during negotiations. The author introduces a framework designed to capture attention, maintain control of the interaction, and ultimately persuade the audience to accept the proposal.

• Frame Control: Establishing the dominant perspective early in the interaction to steer the conversation and influence decision-making.
• The Crocodile Brain Concept: Understanding and appealing to the primal part of the brain that governs instinctual...
  Full summary available for members

  Our members get access to comprehensive book summaries, key insights, and practical applications.

  Log in or Create a free account