Great Demo! - How to Create and Execute Stunning Software Demonstrations

by Peter E. Cohan

Cover for Great Demo! - How to Create and Execute Stunning Software Demonstrations

Book Summary

In the competitive world of software sales, the ability to deliver compelling and effective product demonstrations is a critical differentiator. Peter E. Cohan's work provides a structured and practical approach to designing and executing software demos that resonate with prospects, address their needs, and drive buying decisions. By demystifying the art of the demo, Cohan offers a set of actionable principles and frameworks that help presenters move beyond feature lists and create impactful, memorable experiences for their audiences.

  • Start with the end in mind: Focus demonstrations on the outcomes and value that...

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