Great Demo! - How to Create and Execute Stunning Software Demonstrations
by Peter E. Cohan
Great Demo! - How to Create and Execute Stunning Software Demonstrations
by Peter E. Cohan
Book Summary
In the competitive world of software sales, the ability to deliver compelling and effective product demonstrations is a critical differentiator. Peter E. Cohan's work provides a structured and practical approach to designing and executing software demos that resonate with prospects, address their needs, and drive buying decisions. By demystifying the art of the demo, Cohan offers a set of actionable principles and frameworks that help presenters move beyond feature lists and create impactful, memorable experiences for their audiences.
- Start with the end in mind: Focus demonstrations on the outcomes and value that...
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