L'arte della vittoria

In his compelling memoir, Phil Knight, the co-founder and former CEO of Nike, recounts the journey of building one of the most recognizable brands in the world. Through personal anecdotes and reflective storytelling, Knight offers readers a behind-the-scenes look at the trials, tribulations, and triumphs that marked Nike’s evolution from a modest startup to a global powerhouse. His narrative not only illuminates the relentless drive and unconventional strategies fueling Nike’s ascent but also explores the importance of resilience, innovation, and staying true to one’s core values in business and life.

• Pursuing a...

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