Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

Guiding new users through their first experiences with a product can determine whether they become passionate advocates or quickly churn. Ramli John’s work explores the strategic art and science of product-led onboarding, showing how initial user experiences can drive retention and long-term growth. Rather than viewing onboarding as a single event, the author frames it as an ongoing, iterative process embedded within the product itself. This approach aligns onboarding with user success, ensuring that customers quickly realize value and are motivated to return. The book draws from SaaS case studies, psychological principles, and actionable frameworks to help businesses...